Abstract
Over the last decade, interracial couples and families are increasingly depicted in media and marketing. They are a strong source of public discourse, including discussion about British royalty and race relations. As the number of interracial couples and mixed-race individuals rises, it is pertinent to understand their representation in changing media and marketplace contexts. The online video-sharing site YouTube hosts related digital content warranting further study. In particular, the phenomenon of YouTube video blogging (vlogging) enables documentation of the lives of various interracial couples. As such, this chapter analyzes the activities of high-profile interracial couple video bloggers (vloggers). It explores how and why interracial couple vlogs are connected to issues regarding race, gender, sexuality, and the contemporary marketplace.
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Further reading
Crockett, D. (2008). Marketing blackness: How advertisers use race to sell products. Journal of Consumer Culture, 8(2), 245–268.
Grier, S. A., Thomas, K. D., & Johnson, G. D. (2019). Re-imagining the marketplace: Addressing race in academic marketing research. Consumption Markets & Culture, 22(1), 99–100.
Harrison, A. K. (2013). Black skiing, everyday racism, and the racial spatiality of whiteness. Journal of Sport and Social Issues, 37(4), 315–339.
Sobande, F. (2017). Watching me watching you: Black women in Britain on YouTube. European Journal of Cultural Studies, 20(6), 655–671.
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Sobande, F. (2019). Constructing and Critiquing Interracial Couples on YouTube. In: Johnson, G., Thomas, K., Harrison, A., Grier, S. (eds) Race in the Marketplace. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-11711-5_7
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