• Guillaume D. JohnsonEmail author
  • Kevin D. Thomas
  • Anthony Kwame Harrison
  • Sonya A. Grier


Is racial injustice an indelible feature of a market society? Or can all individuals experience fair access, treatment, and opportunity in all domains of a society through market-based practices, incentives, and/or policies? These are some of the key questions this volume discusses. In this introduction, we lay the foundation of this discussion. First, we present the ongoing debate whether markets can drive out racial discrimination or whether racism permeates market capitalism. We then describe the Race in the Marketplace (RIM) Research Network, the motivating force from which this book and its theoretical approach derive. Finally, we present abbreviated definitions of key concepts and overview the chapters in the volume.


Capitalism Racialization Colonialism Ideologies Marketization Neoliberalism legitimation Dialectical Commodification Identification Identity Racism Discrimination Derrick bell Nazism Jews Raced market Racial capitalism Milton Friedman Cedric Robinson Karl Polanyi Eduardo Bonilla-Silva Patricia Hill Collins 



As noted above, the volume has developed from the inaugural RIM research forum which we convened in May–June 2017 at the Kogod School of Business, American University, Washington, DC. We want to (alphabetically) thank the funders of this meeting, namely the American University Kogod Business School, the Association for Consumer Research, the Marketing Science Institute, Rutgers University-Newark, the Université Paris-Dauphine, the University of Texas at Austin.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Guillaume D. Johnson
    • 1
    Email author
  • Kevin D. Thomas
    • 2
  • Anthony Kwame Harrison
    • 3
  • Sonya A. Grier
    • 4
  1. 1.Centre National de la Recherche Scientifique (CNRS)Université Paris-DauphineParisFrance
  2. 2.Race, Ethnic and Indigenous Studies Program, Diederich College of CommunicationMarquette UniversityMilwaukeeUSA
  3. 3.Department of SociologyVirginia TechBlacksburgUSA
  4. 4.Marketing Department, Kogod School of BusinessAmerican UniversityWashingtonUSA

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