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Motivations, Mobility and Work Practices; The Conceptual Realities of Digital Nomads

  • Grant HallEmail author
  • Marianna Sigala
  • Ruth Rentschler
  • Stephen Boyle
Conference paper

Abstract

In an increasingly digitised and globalised world, a new type of business tourism has emerged, undertaken by the digital nomad (DN). Tourism operators and government agencies are increasingly seeking to attract DNs. Yet, knowledge about DNs is often based on reports that focus on glamorous aspects of the DN lifestyle whilst glossing over the negative realities of DN lifestyles. This study addresses this gap by adopting a retrospective autoethnographical approach that provides a more holistic understanding of DN life. The study collects and critically reflects on a vast amount of data related to various events and observations associated with the lead researcher’s experience of living as a DN. Sans gloss, the study’s findings reveal the characteristic motivations, mobility and work practices of DNs, discusses the implications of DNs for tourism practitioners that seek to attract DNs, and recommends future areas of research.

Keywords

Digital nomad Reality Theory Mobility Work practices Challenges Ethics Legal 

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Grant Hall
    • 1
    Email author
  • Marianna Sigala
    • 1
  • Ruth Rentschler
    • 1
  • Stephen Boyle
    • 1
  1. 1.School of ManagementUniversity of South AustraliaAdelaideAustralia

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