The African New Media Digital Revolution: Some Selected Cases from Nigeria
- 396 Downloads
Technological transformations are an inevitable part of globalisation, most often associated with the democratisation of societies and, therefore, opportunities for interactions and access to information that are free from geographical, institutional, and cultural boundaries. Africa, like the rest of the world, has participated in the global new media digital revolution. However, unlike Western countries, Africa has taken a very indigenous approach, mixed with integration and conflicts, to the adoption of information and communication technologies. This approach is often associated with authentic culture and creativity. This is certainly the case for modern Nigeria, where Internet connectivity, reliance on mobile technology, and use of social media networks have revolutionised the media landscape, specifically impacting on businesses and consumer experiences.
The ways in which new media and digital technology have shaped new business practices and experiences of successful and influential African digital businesses have not received much attention in the academic literature. This chapter triangulates three different but interconnected phenomena: it provides a historical timeline of media evolution in sub-Saharan Africa, discusses the democratisation of media and the legitimate status of newest media, and assesses technological and micro entrepreneurship in Nigeria. The empirical part of this chapter explores the experiences of Nigerian new media business players, emphasising their adaptive strategies to global business practices but also the organisational mindset that differentiates these businesses.
KeywordsDigital media Technological entrepreneurship Social media Digital business Nigeria
- Agboola, A. K. (2014). The Influence of New Media on Conventional Media in Nigeria. Academic Research International, 5, 105.Google Scholar
- Cage, J. (2015). The Economics of the African Media. In C. Monga & J. Y. Lin (Eds.), The Oxford Handbook of Africa and Economics: Volume 2: Policies and Practices (pp. 605–625). Oxford: Oxford University Press.Google Scholar
- CNBC Africa. (2018). This is How Many Internet Users Nigeria has and How it Plans to Grow This Figure. CNBCAfrica.com. Retrieved September 1, 2018, from https://www.cnbcafrica.com/news/technology/2018/07/04/internet-users-nigeria/.
- Farmcrowdy.com. (2018). About Us. Retrieved May 1, 2018, from https://www.farmcrowdy.com/media/team.html.
- Goutam, S., & Rishiraj, S. (2015). Role of Technology in Entrepreneurial Development: Facilitating Innovative Ventures. International Journal of Emerging Technology and Advanced Engineering, 5, 239–244.Google Scholar
- Hassan, I., & Azmi, M. N. L. (2018). Readers’ Preferences for Print and Online Newspapers in Northwestern Nigeria. International Journal of Academic Research in Business and Social Sciences, 18, 965–974.Google Scholar
- Hootsuite. (2018). Digital in 2018. Retrieved June 1, 2018, from https://www.slideshare.net/wearesocial/digital-in-2018-in-southern-africa-86865907.
- Imaralu, D. (2012, September 27). Meet the Co-founders of Africa’s Hottest Mobile App, 2go. Ventures Africa. Retrieved June 1, 2018, from http://venturesafrica.com/interview-with-the-co-founders-of-one-of-africas-hottest-app-2go/.
- Karanja, M. (2018, February 13). Insights from TechPoint Build 2018 and Nigeria’s Tech Ecosystem. GSMA (London). Techpoint. Retrieved from https://www.gsma.com/mobilefordevelopment/programme/ecosystem-accelerator/insights-techpoint-build-2018-nigerias-tech-ecosystem/.
- Larkin, B. (2018). Signal and Noise: Media, Infrastructure, and Urban Culture in Nigeria. Durham, NC: Duke University Press.Google Scholar
- McDow, T. (2018, February 15). Searching for Wakanda: The African Roots of the Black Panther Story. Origins: Current Events in Historical Perspective Blog. Retrieved May 15, 2018, from http://origins.osu.edu/connecting-history/searching-wakanda-african-roots-black-panther-story.
- Miles, M. B., Huberman, A. M., & Saldana, J. (2013). Qualitative Data Analysis. Thousand Oaks, CA: Sage.Google Scholar
- Nsehe, M. (2017). How Nigerian Tech Entrepreneur Elo Umeh of Terragon Group is Building an African Digital Powerhouse. Forbes. Retrieved August 24, 2018, from https://www.forbes.com/sites/mfonobongnsehe/2017/07/06/how-nigerian-tech-entrepreneur-elo-umeh-of-terragon-group-is-building-an-african-digital-powerhouse/#639c26943487.
- Nyamnjoh, F. B. (2005). Africa’s Media: Democracy and the Politics of Belonging. London: Zed Books.Google Scholar
- Obukoadata, O. P. (2017). The Challenges and Prospects of the Internet and Interactive Media in Nigeria Advertising Scene. International Journal of Communication, 9, 397–412.Google Scholar
- Okome, O. (2017). Nollywood: Spectatorship, Audience and the Sites of Consumption. In S. Monteiro (Ed.), The Screen Media Reader: Culture, Theory, Practice. New York, NY: Bloomsbury Academic.Google Scholar
- Okusaga, B. (2018). The Nigerian: Evolution, Trends and Projections for 2018. The Cable. Retrieved September 1, 2018, from https://www.thecable.ng/nigerian-evolution-trends-projections-2018.
- Poushter, J., Bishop, C., & Chwe, H. (2018). Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed Ones. Pew Research Center, 22.Google Scholar
- Rowland, W. E., Ifunanya, A. V., Oluwaseun, O. O., Shina, I. A., & Kehinde, A. O. (2017). Social Media and Entrepreneurship Growth in Nigeria: A Conceptual Perspective. Paper presented at the 1st Covenant University International Conference on Entrepreneurship (Cu-Ice) 2017, Covenant University, Ota, Nigeria, June 12–14.Google Scholar
- Suntai, D. I., & Targema, T. S. (2017). New Media and Democracy in Nigeria: An Appraisal of the Opportunities and Threats in the Terrain. Brazilian Journal, 2, 198–209.Google Scholar
- Ventures Africa. (2018). Terragon Releases 2018 Digital Trends Report for Nigeria. Here’s What You Need to Know. Ventures Africa. Retrieved August 24, 2018, from http://venturesafrica.com/terragon-releases-2018-digital-trends-report-for-nigeria/.
- Wandievillemedia.com. (2018). About Us. Retrieved May 1, 2018, from http://wandievillemedia.com/#.
- Yin, R. K. (2018). Case Study Research and Applications: Design and Methods. Los Angeles: Sage.Google Scholar