Vidyasagar Institute of Mental Health: Bringing People Together for a Cause
Mental health and related issues have lately emerged as a crisis engulfing the global population. Despite the recent surge in awareness and acknowledgment of mental health crisis, these problems have received scant attention from low- and middle-income countries, barriers being lack of funding due to diversion of funds to existing public health programs, government’s priorities, scarcity of trained professionals, and the difficulties in delivering mental health-care services in primary health-care centers.
Vidyasagar Institute of Mental Health and Neuro Sciences (VIMHANS) started as a mental health and rehabilitation institution in 1983. But, with sources of donations drying up, the stigma associated with mental health issues and lack of interest of the government in mental health-care sector, it is increasingly becoming difficult to run the organization.
The case examines whether the conscious use of social marketing for awareness and community engagement can result in better performance of the hospital and help it in garnering the requisite support.
KeywordsMental health Public health programs Mental health-care services Developing countries
- Dourish, P., & Bellotti, V. (1992, December). Awareness and coordination in shared workspaces. In Proceedings of the 1992 ACM conference on computer-supported cooperative work (pp. 107–114). Toronto: ACM.Google Scholar
- Ginnodo, B. (Ed.). (1997). The power of empowerment: What the experts say and 16 actionable case studies. Arlington Heights, IL: Pride.Google Scholar
- Home | CSI. (2016). Retrieved from https://www.csi.edu.au/
- Kotler, P., & Roberto, E. L. (1989). Social marketing. Strategies for changing public behavior. New York: Free Press.Google Scholar
- Murphy, F. (Ed.). (2012). Community engagement, organization, and development for public health practice. New York: Springer.Google Scholar
- Pinfold, V. (2003). How can we make mental health education work? Example of successful local mental health awareness programme challenging stigma and discrimination. London: Rethink Publications.Google Scholar
- Shree, D., & Sagar, M. (2016). Using awareness, engagement and intervention for community empowerment for creating a public sector brand: A case study of NDRF. [online] thecasecentre.org. Accessed August 31, 2018, from https://www.thecasecentre.org/educators/products/view?id=138811
- WHO. (2011). Mental health in India. Retrieved from http://www.searo.who.int/india/topics/mental_health/about_mentalhealth/en/