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May the force of gender be with you: Identity, Identification and “Own-Gender Bias”

Describing a New Experimental Method and New Findings
  • Nathan Hook
Chapter

Abstract

In this chapter an innovative experimental methodology is described for studying identity by using identification with fictional characters in computerised fictional narrative material (hypertext). This methodology reveals an unpredicted finding that females identify more strongly with their own gender whereas males identify equally with either gender. This echoes other research findings from quite different domains, suggesting a general phenomenon. Implications for further research and how these findings might inform creative communication and mental health practice in relation to gender are discussed.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Nathan Hook
    • 1
  1. 1.University of TampereTampereFinland

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