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Empirical Study of Purchasing Intention in Vietnam

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Part of the Studies in Computational Intelligence book series (SCI,volume 809)

Abstract

The aim of this research investigates if and how brand image, brand origin, country of origin, country of manufacture, brand awareness and corporate social responsibility has an impact on purchasing intention for imported goods in Ho Chi Minh City in Vietnam. Survey data is collected from 345 consumers in HCM City. The reliability and validity of the scale are tested by Cronbach’s Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). The analysis results of structural equation model (SEM) shows that the purchase intention and some factors have a relationship with each other. The finding of this study provides valuable insights for the management of import goods firms understanding the factors effecting.

Keywords

  • Smartpls 3.0 software
  • Purchase intention
  • Structural equation model
  • SEM
  • Factors
  • Import goods
  • Relationship

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Fig. 1.

Source: Designed by author.

Fig. 2.

Source: Calculated by Smartpls software 3.0.

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Acknowledgments

This work was supported in part by Industrial University of Ho Chi Minh City, Vietnam.

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Correspondence to Bui Huy Khoi .

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Khoi, B.H., Van Tuan, N. (2019). Empirical Study of Purchasing Intention in Vietnam. In: Kreinovich, V., Thach, N., Trung, N., Van Thanh, D. (eds) Beyond Traditional Probabilistic Methods in Economics. ECONVN 2019. Studies in Computational Intelligence, vol 809. Springer, Cham. https://doi.org/10.1007/978-3-030-04200-4_53

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