Skip to main content
SpringerLink
Log in

Application of Neural Networks for Segmentation of Catering Services Market Within the Overall System of Consumer Market on the Model of Restaurant Business with the Aim to Advance the Efficiency of Marketing Policy

  • Conference paper
  • First Online:
13th International Conference on Theory and Application of Fuzzy Systems and Soft Computing — ICAFS-2018 (ICAFS 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 896))

Abstract

The subject of classification of catering services market from the standpoint of prospecting of the best market positioning is considered with the aim to identify the means of effective organization of marketing policy.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Aliev, R.A., Fazlollahi, B., Aliev, R.R.: Soft Computing and its Applications in Business and Economics. Springer, Heidelberg (2004)

    Book  Google Scholar 

  2. Kohonen, T.: Self-Organizing Maps, 3rd Extended edn. Springer, New York (2001). ISBN 978-3-540-67921-9

    Book  Google Scholar 

  3. Beale, M.H., Hagan, M.T., Demuth, H.B.: Neural Network Toolbox. User’s Guide. Math Works, Inc., Natick (2014)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Computing Engineering, Odlar Yurdu University, Baku, AZ1008, Azerbaijan

    Alekperov Ramiz Balashirin

  2. Department of Economy, International Relationships and Social Sciences, Odlar Yurdu University, Baku, AZ1008, Azerbaijan

    Iskenderli Ilhama Tarlan

Authors
  1. Alekperov Ramiz Balashirin
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Iskenderli Ilhama Tarlan
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Iskenderli Ilhama Tarlan .

Editor information

Editors and Affiliations

  1. Joint MBA Program, Azerbaijan State Oil and Industry University, Baku, Azerbaijan

    Rafik A. Aliev

  2. Systems Research Institute, Polish Academy of Sciences, Warsaw, Poland

    Janusz Kacprzyk

  3. Department of Electrical and Computer Engineering, University of Alberta, Edmonton, AB, Canada

    Witold Pedrycz

  4. Department of Electrical and Computer Engineering, University of Texas at San Antonio, San Antonio, TX, USA

    Mo. Jamshidi

  5. Department of Mechatronics, Near East University, Nicosia TRNC, Turkey

    Fahreddin M. Sadikoglu

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Balashirin, A.R., Tarlan, I.I. (2019). Application of Neural Networks for Segmentation of Catering Services Market Within the Overall System of Consumer Market on the Model of Restaurant Business with the Aim to Advance the Efficiency of Marketing Policy. In: Aliev, R., Kacprzyk, J., Pedrycz, W., Jamshidi, M., Sadikoglu, F. (eds) 13th International Conference on Theory and Application of Fuzzy Systems and Soft Computing — ICAFS-2018. ICAFS 2018. Advances in Intelligent Systems and Computing, vol 896. Springer, Cham. https://doi.org/10.1007/978-3-030-04164-9_120

Download citation

Publish with us

Policies and ethics

Search

Navigation