Abstract
The present research concerns both tourism and the tourists’ behavior who visit areas of Greece that offer outdoor recreational activities. Its purpose was to investigate the motives and the involvement of tourists on vacation. 3070 tourists participated in the survey. The results indicated that the demographics had affected the investigated factors. The research proposes many and important options in outdoor recreational activities in Eastern Macedonia & Thrace. These choices revealed from the preferences of the tourists in this area. At a theoretical level, this study is expected to help in developing tools for measuring tourism experience and practically to direct advertising costs for public and private operators by presenting the advantages of the region and tourists’ selections. From all the above interventions, the indirect and immediate beneficiaries will be the tourists of the area to whom the research ultimately aims as its final recipients.
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Dalakis, A.S., Yfantidou, G., Costa, G. (2019). Motives and Involvement of Tourists in Eastern Macedonia & Thrace. In: Katsoni, V., Segarra-Oña, M. (eds) Smart Tourism as a Driver for Culture and Sustainability. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-03910-3_20
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