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Cross-Cultural Comparison of User Engagement in Online Health Communities

  • Xi WangEmail author
  • Yushan Zhu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10983)

Abstract

Online health communities have become major source for people having health related concerns to exchange social support. Different websites are designed for serving people around the world. However, the OHCs across different countries might have similarities and variances. This study analyzes user engagement in two OHCs of USA and China from a cross cultural perspective. The goal of the study is to explore pros and cons of OHCs in different cultural background. The outcome of the paper has implications for the website design.

Keywords

Online health communities User behavior Cross-cultural comparison 

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Copyright information

© Springer Nature Switzerland AG 2018

Authors and Affiliations

  1. 1.School of InformationCentral University of Finance and EconomicsBeijingChina

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