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Future of Information and Communication Conference

FICC 2018: Advances in Information and Communication Networks pp 570–583Cite as

Data Mining and Knowledge Management Application to Enhance Business Operations: An Exploratory Study

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 886))

Abstract

The modern business organizations are adopting technological advancement to achieve competitive edge and satisfy their consumer. The development in the field of information technology systems has changed the way of conducting business today. Business operations today rely more on the data they obtained and this data is continuously increasing in volume. The data stored in different locations is difficult to find and use without the effective implementation of data mining and Knowledge management techniques. Organizations that smartly identify, obtains and then converts data in useful formats for their decision making and operational improvements create additional value for their customers and enhance their operational capabilities. Marketers and customer relationship departments of firm uses data mining techniques to make relevant decisions, this paper emphasize on the identification of different data mining and knowledge management techniques that are applied to different business industries. The challenges and issues of execution of these techniques are also discussed and critically analyzed in this paper.

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Author information

Authors and Affiliations

  1. CS & IT Department Superior University Pakistan, Lahore, Pakistan

    Zeba Mahmood

Authors
  1. Zeba Mahmood
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Correspondence to Zeba Mahmood .

Editor information

Editors and Affiliations

  1. Faculty of Science and Engineering, Saga University, Saga, Japan

    Kohei Arai

  2. The Science and Information (SAI) Organization, London, UK

    Supriya Kapoor

  3. The Science and Information (SAI) Organization, Bradford, UK

    Rahul Bhatia

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Mahmood, Z. (2019). Data Mining and Knowledge Management Application to Enhance Business Operations: An Exploratory Study. In: Arai, K., Kapoor, S., Bhatia, R. (eds) Advances in Information and Communication Networks. FICC 2018. Advances in Intelligent Systems and Computing, vol 886. Springer, Cham. https://doi.org/10.1007/978-3-030-03402-3_40

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