Personal Branding and Digital Citizenry: Harnessing the Power of Data and IOT

  • Fawzi BenMessaoudEmail author
  • Thomas SewellIII
  • Sarah Ryan
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 880)


With all that the internet has to offer, it is easy to get lost in the myriad of resources available to us both academically and socially. We have so many ways to learn, connect, and promote ourselves that in trying to stay current in today’s digital world, we can quickly find ourselves overwhelmed. To be successful, we need a way to conveniently organize educational materials and references while also ensuring that only our very best self is on display. According to a study we conducted on this subject, the idea of personal online management is something which many value highly, but are unsure how to fully realize. We feel like this is problematic for any modern user, but this can be resolved. Using multiple data collection methods in our research, we explored the concept of “Digital Citizenship”. Digital Citizenship is defined as a way of expressing the online presence and personal brand that users have curated in a digital space; as well as a simpler, more efficient way to store and organize a personal digital library. We are presenting an app that would help to fill this need within the realm of academia and beyond. This app is a way of simplifying our lives, making the internet more accessible and managing personal, educational, and academic materials, online profiles, and social media accounts.


Personal brand Digital footprint Digital Citizenry Social media 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Fawzi BenMessaoud
    • 1
    Email author
  • Thomas SewellIII
    • 1
  • Sarah Ryan
    • 1
  1. 1.School of Informatics and ComputingIndiana University and Purdue UniversityIndianapolisUSA

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