Abstract
Progress in the North American markets, particularly in the US, moved much slower for AO than it did in Europe. The adoption of the AO philosophy had usually occurred through contacts in the medical community, in addition to the recruiting of eager surgeons committed to the new technique. The entire US market and Canada had been allocated to Straumann, as part of the Olten agreement, but if the AO methodology were not adopted by a sufficient number of surgeons, sales of implants would be very slow.
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- 1.
Schatzker (2018), pp. 93–94.
- 2.
From Schlich (2002), p. 183, citing a 1970 editorial in the Journal of Trauma by Watts.
- 3.
Schlich (2002), p. 186.
- 4.
Telephone Interview with Jim Gerry conducted on 18 April, 2017.
- 5.
Interview Margrit Jaques, Honorary AO Foundation Board Member and author of TK Minutes from 1971 to 1991, conducted on 27 May, 2018, in Lausanne.
- 6.
Letter to shareholders of Synthes USA dated 26 August, 1975, issued by Margrit Jaques, secretary to the Synthes Board.
- 7.
Hansjörg Wyss invested CHF 400,000 into Synthes USA when joining (Source: Interview with Hansjörg Wyss, conducted on 2 December, 2017).
- 8.
Schatzker (2018), pp. 128–129.
- 9.
Telephone interview with Jim Gerry, Synthes executive (retired in 2008), conducted on 18 April, 2017.
References
Schatzker, J. (2018). Maurice E. Müller: In his own words. Davos: AO Foundation.
Schlich, T. (2002). Surgery, science and industry. Basingstoke: Palgrave Macmillan.
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Jeannet, JP. (2019). Cracking the US Market. In: Leading a Surgical Revolution. Springer, Cham. https://doi.org/10.1007/978-3-030-01980-8_22
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DOI: https://doi.org/10.1007/978-3-030-01980-8_22
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