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International Conference on Conceptual Modeling

ER 2018: Advances in Conceptual Modeling pp 260–270Cite as

Conceptual Modeling to Support Pivoting – An Example from Twitter

Part of the Lecture Notes in Computer Science book series (LNISA,volume 11158)

Abstract

Pivoting is used by many startups and large enterprises to reconfigure their structures and relationships in line with their changing environments and requirements. However, pivoting is a non-trivial undertaking that has far reaching consequences for the focal organization. Conceptual models of actor intentionality can be used to design and analyze organizational pivots in a systematic and structured manner. Conceptual modeling is preferable to ad hoc evaluation as it can provide more detailed and systematic analysis of pivoting decisions. It can be used to uncover mistakes and gaps in reasoning that are missed or obscured via ad hoc evaluation. Actor- and goal-modeling can be used to differentiate among beneficial and deleterious pivoting options. Correctly designed and implemented pivots can avoid substantial value destruction from direct damages as well as opportunity loss for the focal organization. In this paper we present conceptual models of pivoting based on a retrospective case example of Twitter.

Keywords

  • Pivoting
  • Modeling
  • Entrepreneurship
  • Design
  • Analysis

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Author information

Authors and Affiliations

  1. Faculty of Information, University of Toronto, Toronto, Canada

    Vik Pant & Eric Yu

  2. Department of Computer Science, University of Toronto, Toronto, Canada

    Eric Yu

Authors
  1. Vik Pant
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  2. Eric Yu
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Corresponding author

Correspondence to Vik Pant .

Editor information

Editors and Affiliations

  1. University of British Columbia, Vancouver, BC, Canada

    Prof. Carson Woo

  2. University of Helsinki, Helsinki, Finland

    Jiaheng Lu

  3. Northwestern Polytechnical University, Xian, China

    Zhanhuai Li

  4. Department of Computer Science, National University of Singapore, Singapore, Singapore

    Dr. Tok Wang Ling

  5. Department of Computer Science and Technology, Tsinghua University, Beijing, Beijing, China

    Prof. Guoliang Li

  6. National University of Singapore, Singapore, Singapore

    Mong Li Lee

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Cite this paper

Pant, V., Yu, E. (2018). Conceptual Modeling to Support Pivoting – An Example from Twitter. In: Woo, C., Lu, J., Li, Z., Ling, T., Li, G., Lee, M. (eds) Advances in Conceptual Modeling. ER 2018. Lecture Notes in Computer Science(), vol 11158. Springer, Cham. https://doi.org/10.1007/978-3-030-01391-2_31

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  • DOI: https://doi.org/10.1007/978-3-030-01391-2_31

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-01390-5

  • Online ISBN: 978-3-030-01391-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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