Paying Attention Doesn’t Always Pay off: The Effects of High Attention Load on Evaluations of Ideas

  • Goran Calic
  • Nour El Shamy
  • Khaled HassaneinEmail author
  • Scott Watter
Conference paper
Part of the Lecture Notes in Information Systems and Organisation book series (LNISO, volume 29)


Creativity is a key driver of success for organizations in the digital age. Managers engaged in evaluating the creativity of new ideas are often subject to a myriad of technology-mediated distractors that compete for their attention. In this work in progress paper, we investigate whether attentional overload results in an upward bias for IT-mediated creativity evaluations. We report on promising early results that examines this phenomenon and set out to study its implications on IT design complexity.


Creativity Cognitive load Cognition Electroencephalography Eye tracking Pupil dilation 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Goran Calic
    • 1
  • Nour El Shamy
    • 1
  • Khaled Hassanein
    • 1
    Email author
  • Scott Watter
    • 2
  1. 1.DeGroote School of BusinessMcMaster UniversityHamiltonCanada
  2. 2.Department of Psychology, Neuroscience and BehaviourMcMaster UniversityHamiltonCanada

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