Branding Babylon: How the Policed see the Police

  • Danielle Watson


In the same way that officers of the law assign categories to the people they police, the policed create assignations to describe how they perceive the police. These categorizations also work in the service of determining interactive realities between the authors of the labels and the labeled. The assigned labels reveal vital information about how community members see the police and how officers are situated in their discourses. This chapter presents and describes labels assigned to officers and shows how these labels are purposefully aimed at influencing interactive domains and views about the police. Labels are thematically grouped and discussed to highlight their effect on police/community relations.


Branding Labeling Community perceptions 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Danielle Watson
    • 1
  1. 1.University of the South PacificSuvaFiji

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