Assigning the Brand: Police Labeling and its Impact on Police/Community Relations

  • Danielle Watson


Assigning a label to an individual or group reveals much about how the author of the label perceives the categorized and in some instances prescribe the tone of interaction between the author of the label and the labeled. Labels are framed in discourses providing descriptions set up to situate community members and signal appropriate responses to them, intentionally attempting to influence perceptions, viewpoints and interactive practices. This chapter describes labels which come into play during police and community relations and shows the power of these labels during interactions. Police labels are discussed under specific themes after which a discussion of the label intersection and its effect on police/community relations is presented.


Labeling Branding Crime hotspot 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Danielle Watson
    • 1
  1. 1.University of the South PacificSuvaFiji

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