Abstract
The goal of this chapter is to show how the last 30 years in Bulgaria have witnessed a remarkable variety of consumer cultures, determined by the tumultuous socioeconomic changes in Europe and throughout the world. The first part of the chapter is dedicated to a general outline of the advent of consumer society in Bulgaria from the socialist period up to 2008, while the second part examines how social media (and Facebook in particular) and the dominance of brands are transforming the way Bulgarian society makes sense of consumption.
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Notes
- 1.
Emblematic is the short story “Private radio receiver” by Anatoly Teofilov, published by Geneva and Gospodinov (2006: 59-65).
- 2.
https://www.youtube.com/watch?v=CigtbB_5kxM (last accessed 12/08/2017)
- 3.
https://www.youtube.com/watch?v=XnjF0ECiC9A (last accessed 12/08/2017)
- 4.
https://www.youtube.com/watch?v=dtzVIVqYsfw (last accessed 12/08/2017)
- 5.
https://www.youtube.com/watch?v=I4opdifPBfE (last accessed 12/08/2017)
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Bankov, K. (2018). Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook. In: Krasteva-Blagoeva, E. (eds) Approaching Consumer Culture. International Series on Consumer Science. Springer, Cham. https://doi.org/10.1007/978-3-030-00226-8_4
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