Evaluating Technology Proliferation at Global Level

Abstract

The fast-paced future business environments will require applications exploiting technologies that provide network connectivity on the move. The enabling technologies are grouped into mobile computing technologies. A strategic question that needs to be answered for a company investing in mobile technologies, creating a product based on mobile technologies, or providing mobile computing and communication services for the global scenario, is how and in what form these technologies will proliferate round the world. The question assumes greater importance because of the rapidly changing nature of mobile technologies and the variations in investment resulting from them. The nature and proliferation of mobile computing applications varies with geography and culture across the globe. The availability of mobile service providers, good payment models, security, mobile access devices, technology and content will have an impact on mobile computing applications. For a global company it is of paramount importance to evaluate how and in what form a new and emerging technology such as mobile computing applications will proliferate so as to design its services to maximise the revenues and minimise the risk.