Abstract
No matter which car maker is observed, it appears that very few innovations actually find their way into vehicle development projects, compared to the number of ideas originally imagined. Although it is normal practice to filter out many innovations, it is essential to maintain a certain number within the vehicle development projects. Otherwise there is a risk of not being able to keep up with market expectations or of being out of step with the competitors’ market offerings. This difficulty of transforming good ideas into innovations that find their place in vehicle development projects may be attributed to the difficulty in converging innovation development with vehicle development, a process that we shall refer to in the rest of this article as the “touch-down” process (Buet et al., 2008). This term stems from an analogy that may be made with an aircraft (innovation projects) landing on an aircraft-carrier (vehicle development projects). While landing, it is essential to specify all the conditions required, to apply all defined processes, but also to know how to react to events in order to make a successful “touch-down”.
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Buet, G., Gidel, T., Millet, D. (2010). Towards a Robust Process for Integrating Innovations into Vehicle Projects. In: Heisig, P., Clarkson, P., Vajna, S. (eds) Modelling and Management of Engineering Processes. Springer, London. https://doi.org/10.1007/978-1-84996-199-8_17
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DOI: https://doi.org/10.1007/978-1-84996-199-8_17
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