Crafting the Social Dynamics: Staffing, Operating Regulations, and Advertising

  • David L. StearnsEmail author
Part of the History of Computing book series (HC)


This chapter describes how Hock and his staff crafted a few key social dynamics at three levels of the system: the central organization’s staff; the overall NBI association; and the cardholding public. I introduce a number of key employees who appear throughout the narrative, analyze the role of the operating regulations, and discuss NBI’s early national advertising campaigns.


Credit Card Dispute Resolution Operating Regulation Payment Instrument Cost Reimbursement 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag London Limited 2011

Authors and Affiliations

  1. 1.Seattle Pacific UniversitySeattleUSA

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