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Mobile TV: Customizing Content and Experience pp 81–96Cite as

Does Mobile Television Enhance a New Television Experience?

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Abstract

Television has become a common – and often a dominant – practice in the everyday life of people. A transition to a mobile environment seems natural – as industries like to believe. But is this really so? To what extent will mobile television have the same position as well as the same practices as the traditional television set? Our research has identified that the affordances of mobile television are quite different. In this chapter we will first identify those affordances and then we will investigate whether these also lead to a new practice of watching television.

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Acknowledgments

This paper is the result of research performed within the Maximize DVB Usage in Flanders (Maduf) project, a joint research project of the Interdisciplinary Institute for Broad Band Technology (IBBT) and several industrial partners. The research was conducted by Nokia Siemens Networks, Belgacom, Telenet, Option, Proximus, Scientific Atlanta, and VRT in cooperation with the IBBT research groups: Catholic University of Leuven (CUO and ICRI), the University of Ghent (IBCN, WICA, MMLab and MICT), the Free University of Brussels (ETRO and SMIT) and IMEC (DESICS). Within this project IBBT-SMIT was responsible for the qualitative user research.

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Authors and Affiliations

  1. Vrije Universiteit Brussel (VUB), Studies on Media, Information and Telecommunication (SMIT), Interdisciplinary Institute for BroadBand Technoloy (IBBT), Pleinlaan 2, 1050, Brussel, Belgium

    Bram Lievens, Eva Vanhengel, Jo Pierson & An Jacobs

Authors
  1. Bram Lievens
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  2. Eva Vanhengel
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  3. Jo Pierson
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  4. An Jacobs
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Corresponding author

Correspondence to Bram Lievens .

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Editors and Affiliations

  1. AM+A California, Aaron Marcus and Assoc., Inc., Euclid Avenue 1196, Berkeley, 94708-1640, U.S.A.

    Aaron Marcus

  2. Birchfield Street 3, London, E14 8ED, United Kingdom

    Anxo Cereijo Roibás

  3. Dare Digital Ltd., Margaret St. 13-14, London, W1W 8RN, United Kingdom

    Riccardo Sala

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Lievens, B., Vanhengel, E., Pierson, J., Jacobs, A. (2010). Does Mobile Television Enhance a New Television Experience?. In: Marcus, A., Roibás, A., Sala, R. (eds) Mobile TV: Customizing Content and Experience. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-84882-701-1_10

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  • DOI: https://doi.org/10.1007/978-1-84882-701-1_10

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  • Publisher Name: Springer, London

  • Print ISBN: 978-1-84882-700-4

  • Online ISBN: 978-1-84882-701-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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