Is the design process integrated to product development?

Abstract

The objective of the article is to compare the Engineering and Design fields in relation to the Product Development Process (PDP). In both areas we can identify different methodologies that guide, each one under its own optic, the Product Project. Although aiming the same objective, the Product Development, these two fields present a certain disconnection, if we compare the models presented in the literature. This can be explained by the fact that Engineering traditionally develops the products with emphasis in the technical aspects of the products and Design investigates the interfaces of the users with the products. Considering this, this article consists in a theoretical discussion regarding to an appropriation of planning models of the Product Development by the Design field, from the problem solving process as well as the systematization and coordination of the creation activity. As conclusion, the work presents a methodological systematization with the implementation of new techniques for the process of Design, focusing at the trends adopted for the corporations that search constant innovation, efficiency of the products and services, and adaptation to the changes, among others factors.