If you know people and have credibility with them, if you treat them nicely and with respect, they will not only give you the benefit of the doubt, but they will bend over backwards to help you. I am not referring to real personal friendships, rather I am talking about productive, long-term business acquaintances and relationships based on credibility.
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© 2009 Humana Press, a part of Springer Science+Business Media, LLC
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Doroghazi, R.M. (2009). The Importance of Relationships: Goodwill, Friendship and Reciprocity. In: The Physician's Guide to Investing. Humana Press. https://doi.org/10.1007/978-1-60761-134-9_13
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