Abstract
Few other companies in the history of commerce have impacted humanity more than Google. What started out as a search engine conceived by Larry Page and Sergey Brin in the 1990s quickly grew to become much more. How much more? Without deep knowledge about search marketing , technology and psychology , it’s hard to imagine how extensively it influences your life today, let alone how it will guide the evolution of society and business in the future.
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© 2016 Springer Science+Business Media New York
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Lyngbø, T. (2016). SEO in the Age of Digital Transformation: What Every Business Leader Must Know. In: Lee, N. (eds) Google It. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-6415-4_4
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DOI: https://doi.org/10.1007/978-1-4939-6415-4_4
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