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Cultural Influences on Social and Self-Relevant Memory

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Neuroscience in Intercultural Contexts

Part of the book series: International and Cultural Psychology ((ICUP))

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Abstract

Culture can impact the way in which an individual perceives the world around him or her. While definitions of culture vary widely between and within the varying social sciences, a cross-disciplinary definition might encompass culture as the values, ideas, and systems of belief that are shared amongst a network of interacting individuals who form a societal structure from which persons derive a sense of identification and interpret the world around them (Bruner, 1990; D’Andrade, 1984; DiMaggio, 1997; Geertz, 1973; Kashima, Woolcock, & Kashima, 2000; Sperber, 1996). Thus, culture can influence cognition related to social, emotional, and self-relevant processes. These processes correspondingly can shape the construction of culture, through the effects of personally held values and ideas as well as through interactions with others. A host of research indicates that Westerners tend to focus on objects, categories, and the self as an independent entity, whereas Easterners attend more to contexts, functional relationships, and group-relevant information. The lens imparted by one’s culture can direct attention, filtering which aspects of one’s environment are noted and encoded into memory (Gutchess & Indeck, 2009). In terms of memory retrieval, the cultural lens can shape which details are stored in memory and which cues serve as effective elicitors of information from memory.

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Acknowledgements

The authors gratefully acknowledge support from the National Science Foundation (BCS-1147707), supporting their research in this area. We thank Pete Millar for comments and assistance with the preparation of this chapter.

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Correspondence to Angela Gutchess .

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Huff, S., Ligouri, L., Gutchess, A. (2015). Cultural Influences on Social and Self-Relevant Memory. In: Warnick, J., Landis, D. (eds) Neuroscience in Intercultural Contexts. International and Cultural Psychology. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-2260-4_9

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