Consumer Privacy in the Age of Big Data

  • Newton Lee


A February 2012 article on The New York Times reads, “Facebook’s pending initial public offering gives credence to the argument that personal data is the oil of the digital age. The company was built on a formula common to the technology industry: offer people a service, collect information about them as they use that service and use that information to sell advertising” (1).


Credit Card Personal Data Initial Public Offering Civil Liberty Federal Trade Commission 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  2. 2.
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  12. 12.
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  13. 13.
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  14. 14.
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  18. 18.
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  19. 19.
    European Commission. Commission proposes a comprehensive reform of the data protection rules. [Online] European Commission Newsroom, January 25, 2012.
  20. 20.
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  21. 21.
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  25. 25.
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Copyright information

© Springer Science+Business Media New York 2014

Authors and Affiliations

  • Newton Lee
    • 1
  1. 1.Newton Lee Laboratories, LLCTujungaUSA

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