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Handbook of Operations Analytics Using Data Envelopment Analysis pp 331–349Cite as

Technometrics Study Using DEA on Hybrid Electric Vehicles (HEVs)

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Part of the International Series in Operations Research & Management Science book series (ISOR,volume 239)

Abstract

The Toyota Prius was first introduced in 1997 and since then over 150 hybrid electric vehicles (HEVs) have been brought to the automobile market around the world. This was spurred by a major interest in the future of vehicles using ‘alternative fuel’ for addressing environmental and fuel dependency concerns. This study evaluates and compares the technological advancement observed in different HEV market segments over the past 15 years. The results indicate that the introduction of a wide range of midsize HEVs is posing a threat to the two-seaters and compact HEV segments while an SUV segment shows a fast adoption with a significant performance improvement. The rates of change for each segment are also provided to give insights into the estimation of the future performance levels for new product development target setting purposes.

Keywords

  • Hybrid electric vehicle
  • Technological forecasting
  • Data envelopment analysis
  • Market segment
  • Rate of change

Part of this chapter is based upon Lim, D.-J., Jahromi, S.R., Anderson, T.R., Tudorie, A.-A., Comparing technological advancement of hybrid electric vehicles (HEV) in different market segments. Technological Forecasting and Social Change, Vol. 97 (2015), 140–153. (Lim et al. 2015b) with permissions from Elsevier.

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Fig. 13.1
Fig. 13.2
Fig. 13.3
Fig. 13.4

Notes

  1. 1.

    The term RAND was originated from the RAND Corporation. It is a generic term for technometrics model using time as a dependent variable whereas price is used in the hedonic approach.

  2. 2.

    Note that (13.3) may suffer from the issue of alternative optimal solutions and in such case the secondary objective can be applied as described in (Lim et al. 2014).

  3. 3.

    This should be understood as the order of difficulty to achieve per price performances due to structural requirements for each market segment rather than mere vehicle sizes. For example, while pickup trucks have a range of sizes, the industrial loads that need to be carried in pickup trucks may cause design demands beyond that of minivans that are typically reflected in lower fuel economy. Also, note that EPA only applies volume criteria for cars (TS, C, M, and L) and weight criteria for trucks (SUV, MV, and PT).

  4. 4.

    R package for a standard TFDEA is available at http://cran.r-project.org/web/packages/TFDEA/index.html

    A web-based version and Excel add-in are also available at http://tfdea.com and in (Lim and Anderson 2012) respectively.

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Author information

Authors and Affiliations

  1. Department of Engineering and Technology Management, Portland State University, Portland, OR, 97201, USA

    Dong-Joon Lim, Shabnam R. Jahromi & Timothy R. Anderson

  2. Department of Policy Analysis, Delft University of Technology, Delft, 2628 BX, The Netherlands

    Anca-Alexandra Tudorie

Authors
  1. Dong-Joon Lim
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  2. Shabnam R. Jahromi
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  3. Timothy R. Anderson
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  4. Anca-Alexandra Tudorie
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Corresponding author

Correspondence to Timothy R. Anderson .

Editor information

Editors and Affiliations

  1. Dept of Business Administration, Ming Chuan University, Taipei, Taiwan

    Shiuh-Nan Hwang

  2. College of Maritime Science & Mgmt, National Taiwan Ocean University, Keelung, Taiwan

    Hsuan-Shih Lee

  3. School of Business, Worcester Polytechnic Institute, Worcester, Massachusetts, USA

    Joe Zhu

Appendix: 2013 State-of-the-Art Frontiers of Different HEV Segments

Appendix: 2013 State-of-the-Art Frontiers of Different HEV Segments

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Lim, DJ., Jahromi, S.R., Anderson, T.R., Tudorie, AA. (2016). Technometrics Study Using DEA on Hybrid Electric Vehicles (HEVs). In: Hwang, SN., Lee, HS., Zhu, J. (eds) Handbook of Operations Analytics Using Data Envelopment Analysis. International Series in Operations Research & Management Science, vol 239. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-7705-2_13

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