European Consumers’ Definition and Perception of Traditional Foods

  • Wim Verbeke
  • Luis Guerrero
  • Valerie Lengard Almli
  • Filiep Vanhonacker
  • Margrethe Hersleth
Chapter
Part of the Integrating Food Science and Engineering Knowledge Into the Food Chain book series (ISEKI-Food, volume 10)

Abstract

This chapter presents how European consumers define and perceive traditional foods based on consumer research performed within the EU-funded project Truefood. The insights were obtained through focus group studies, free word association tests, and cross-European quantitative consumer surveys. Consumers’ definition of traditional foods refers primarily to eating habits, naturalness, heritage, taste, and locality. Traditional foods have an overall positive image among European consumers, which provides an ideal basis to capitalize on future product development, market positioning, and marketing communication.

Keywords

Consumer Image Perception Survey Traditional food 

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Copyright information

© Springer Science+Business Media New York 2016

Authors and Affiliations

  • Wim Verbeke
    • 1
  • Luis Guerrero
    • 2
  • Valerie Lengard Almli
    • 3
  • Filiep Vanhonacker
    • 1
  • Margrethe Hersleth
    • 3
  1. 1.Department of Agricultural EconomicsGhent UniversityGhentBelgium
  2. 2.IRTA Monells, Finca Camps i ArmetMonellsSpain
  3. 3.NofimaÅsNorway

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