Marketing, selling and advertising

Abstract

In this chapter we will examine the various ways in which the law exerts control over the marketing activity of a business enterprise. First we will focus upon the controls which exist outside the business — the environmental controls. Then we will deal with certain structural considerations, e.g. the way in which a number of businesses have seen fit to join together in trade associations, and the rise of the Code of Practice as a regulator of business, and finally consider the legal rules related to the provision of credit in consumer transactions.