Writing Principles that Increase Contributions
Part of the Nonprofit Management and Finance book series (NOMA)
All of us receive many fund raising appeals in the mail each month, but we respond to only a few of them. We give to causes for two reasons:
Because we believe in the work being done.
Because a carefully developed direct mail package has been created, and a well-written letter has persuaded us to contribute.
KeywordsIncome Coherence Cocaine Turkey Pyramid
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© Springer Science+Business Media New York 1988