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Cognitive theories are generally organized in terms of the processing of information and have frequently used the flow chart as a tool for explication. When applied to the study of motivated behavior they are often referred to as expectancy theories, for they are based on the assumption that people’s behavior is a function of their expectations about achieving desired outcomes. By processing information about behavior-outcome relationships, people are said to form expectations and make decisions about what behaviors to engage in.
KeywordsIntrinsic Motivation Motivate Behavior Future Orientation Extrinsic Reward Expectancy Theory
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