Abstract
Social influence refers to actions used to change the attitude or behavior of another person. There are two types of social influences that can be used to reduce prejudice and prevent discrimination. The first type occurs between the influencer and the audience: between a teacher and a student in a course, trainer and participants in a training workshop, or facilitator and staff at a community mental health center. The second type of influence process is within a person. In self-influence, the influencer and the target audience are the same. In this chapter, I will focus primarily on work that emphasizes self-influence strategies rather than influencer-to-target strategies. The purpose here is to explain how and why self-influence concepts are used to reduce prejudice and discrimination and to make classroom, community-based training programs and workshops effective.
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Smith, A. (1990). Social Influence and Antiprejudice Training Programs. In: Edwards, J., Tindale, R.S., Heath, L., Posavac, E.J. (eds) Social Influence Processes and Prevention. Social Psychological Applications to Social Issues, vol 1. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-2094-2_8
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DOI: https://doi.org/10.1007/978-1-4899-2094-2_8
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