Alternative Social Influence Processes Applied to Energy Conservation

  • Elliot Aronson
  • Marti Hope Gonzales
Part of the Social Psychological Applications to Social Issues book series (SPAS, volume 1)


The Arab Oil Embargo of 1973 first brought the energy crisis to the attention of the American public. The severity of the crisis increased throughout the 1970s, peaking in 1979 when a minor but sudden shortfall of fossil fuels made energy consumers acutely aware of the consequences of fluctuating supplies of foreign oil. Gasoline and heating oil prices rose precipitously, consumers hoarded oil products, and there were long lines and even occasional outbreaks of violence at service stations.


Energy Conservation Conservation Behavior Utility Company Media Appeal Utility Bill 
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Copyright information

© Springer Science+Business Media New York 1990

Authors and Affiliations

  • Elliot Aronson
    • 1
  • Marti Hope Gonzales
    • 2
  1. 1.Department of Psychology, Stevenson CollegeUniversity of CaliforniaSanta CruzUSA
  2. 2.Department of PsychologyUniversity of MinnesotaMinneapolisUSA

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