Abstract
Evolution of the advertisement signals of male animals may be influenced by various sexual selection forces. Female choice mechanisms, male-male competition, and mate recognition may all initiate and maintain the signaling systems involved in sexual advertisement. The initiation of signaling systems may also be constrained phylogenetically; in particular, ancestral biases in perception may serve as preadaptations that select for specific signaling properties.
Whereas the various factors that purportedly influence signaling system evolution can be framed as operationally distinct hypotheses, testing and distinguishing these hypotheses empirically has proven difficult. Thus, it would not be prudent to propose at this time that any one factor has contributed more than another to signaling system evolution among animals. Signaling systems characterized by long-range acoustic or photic advertisements offer some advantages for empirical study. Advances in digital technology allow these signals to be characterized, simulated, modified, and played back. Moreover, by testing the responses of receivers toward simulated signals, the influences of male-male competition and female choice may be separated. Nonetheless, a survey of several acoustic and photic signaling systems in insects demonstrates that any attempt to unravel the many interdependent factors potentially influencing signaling system evolution must incorporate intensive genetic, environmental (field), and phylogenetic study in addition to basic behavioral assays.
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Greenfield, M.D. (1997). Sexual Selection and the Evolution of Advertisement Signals. In: Owings, D.H., Beecher, M.D., Thompson, N.S. (eds) Communication. Perspectives in Ethology, vol 12. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-1745-4_6
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