Advertisement

Using Information to Change Sexually Transmitted Disease-Related Behaviors

An Analysis Based on the Theory of Reasoned Action
  • Martin Fishbein
  • Susan E. Middlestadt
  • Penelope J. Hitchcock
Part of the AIDS Prevention and Mental Health book series (APMH)

Abstract

Given that sexually transmitted diseases (STDs) are transmitted by individuals engaging in definable physical behaviors and that many STDs are not curable, it is clear that an effective STD prevention program must include a component that focuses on changing high-risk or maintaining low-risk behaviors. Furthermore, a behavior change program is also necessary to encourage people to determine whether or not they have been exposed to a particular STD, as well as to get them to seek and use available treatments. In this chapter, we illustrate how the theory of reasoned action (Ajzen & Fishbein, 1980; Fishbein, 1980, 1967; Fishbein & Ajzen, 1975), can be used to empirically identify the determinants of any given behavior (i.e., the factors underlying it). Perhaps more important, we also try to show how, once identified, information about these determinants can be used to develop interventions that can successfully influence behaviors involved in the control and spread of STDs, including AIDS.

Keywords

Subjective Norm Cognitive Structure Casual Partner Normative Belief Vaginal Intercourse 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Ajzen, I., & M. Fishbein (Eds.). (1980) Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.Google Scholar
  2. Allegrante, J. P., Mortimer, R. G., & O’Rourke, T. W. (1980). Social-psychological factors in motorcycle safety helmet use: Implications for public policy. Journal of Safety Research, 12, 115–126.Google Scholar
  3. Bowman, C. H., & Fishbein, M. (1978). Understanding public reactions to energy proposals: An application of the Fishbein model. Journal of Applied Social Psychology, 8, 319–340.CrossRefGoogle Scholar
  4. Budd, R. J., North, D., & Spencer, C. P. (1984). Understanding seat-belt use: A test of Bentler and Speckart’s extension of the theory of reasoned action. European Journal of Social Psychology, 14, 69–78.CrossRefGoogle Scholar
  5. Budd, R. J., & Spencer, C. P. (1985). Exploring the role of personal normative beliefs in the theory of reasoned action: the problem of discriminating between alternative path models. European Journal of Social Psychology, 15, 299–313.CrossRefGoogle Scholar
  6. Chassin, L., Presson, C. C., Bensenburg, M., Corty, E., Olshavsky, R. W., & Sherman, S. J. (1981). Predicting adolescents’ intentions to smoke cigarettes. Journal of Health & Social Behavior, 22, 445–455.CrossRefGoogle Scholar
  7. Fishbein, M. (1967). Attitude and the prediction of behavior, In M. Fishbein (Ed.), Readings in attitude theory and measurement, (pp. 477–492). New York: John Wiley.Google Scholar
  8. Fishbein, M. (1980). A theory of reasoned action: Some applications and implications. In H. E. Howe & M. M. Page (Eds.), Nebraska symposium on motivation (pp. 65–116). Lincoln: University of Nebraska Press.Google Scholar
  9. Fishbein, M. (1990). AIDS and behavior change: An analysis based on the theory of reasoned action. Interamerican Journal of Psychology, 24, 37–56.Google Scholar
  10. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.Google Scholar
  11. Fishbein, M., & Ajzen, I. (1981). Acceptance, yielding and impact: Cognitive processes in persuasion. In R. E. Petty, T. M. Ostrom, & T. C. Brock (Eds.), Cognitive processes in persuasion, (pp. 339–359). Hillsdale, NJ: Lawrence Erlbaum.Google Scholar
  12. Fishbein, M., Ajzen, I., & McArdle, J. (1980). Changing the behavior of alcoholics: Effects of persuasive communication, pp. 217–242. In I. Ajzen & M. Fishbein (Eds.), Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice Hall.Google Scholar
  13. Fishbein, M., Salazar, J. M., Rodriguez, P. R. Middlestadt, S. E., & Himelfard, T. (1988). Predicting Venezuelan students’ use of seat belts: An application of the theory of reasoned action in Latin America. Review Psicologie Sociale & Personality, 4, 19–41.Google Scholar
  14. Fisher, W. A. (1984). Predicting contraceptive behavior among university men: The role of emotions and behavioral intentions. Journal of Applied Social Psychology, 14, 104–123.CrossRefGoogle Scholar
  15. Godin, G., & Shephard, R. J. (1986). Psychosocial factors influencing intentions to exercise of young students from grades 7 to 9. Research Quarterly on Exercise & Sport, 57, 41–52.CrossRefGoogle Scholar
  16. Greenstein, M., Miller, R. N., & Weldon, D. E. (1979). Attitudinal and normative beliefs as antecedents of female occupational choice. Personality & Social Psychology Bulletin, 5, 356–362.CrossRefGoogle Scholar
  17. Jaccard, J. J., & Davidson, A. R. (1972). Toward an understanding of family planning behaviors: An initial investigation. Journal of Applied Social Psychology, 2, 228–235.CrossRefGoogle Scholar
  18. Manstead, A. S. R., Proffitt, C., & Smart, J. L. (1983). Predicting and understanding mothers’ infant-feeding intentions and behaviors: Testing the theory of reasoned action. Journal of Personality & Social Psychology, 44, 657–671.CrossRefGoogle Scholar
  19. Middlestadt, S. E. (1990). Developing a research-based communication campaign to increase financial contributions to a University library: An application of the theory of reasoned action, In R. W. Belk (Ed.), Advances in nonprofit marketing (Vol. 3, pp. 51–81). Greenwich, CT: JAI Press.Google Scholar
  20. Ryan, M. J. (1982). Behavioral intention formation: The interdependency of attitudinal and social influence variables. Journal of Consumer Research, 9, 263–278.CrossRefGoogle Scholar
  21. Saltzer, E. B. (1978). Locus of control and the intention to lose weight. Health Education Monographs, 6, 118–128.PubMedCrossRefGoogle Scholar
  22. Schlegel, R. P., Crawford, C. A., & Sanborn, M. D. (1977). Correspondence and mediation properties of the Fishbein model: An application to adolescent alcohol use. Journal of Experimental Social Psychology, 13, 421–430.CrossRefGoogle Scholar
  23. Sejwacz, R., Ajzen, I., & Fishbein, M. (1980). Predicting and understanding weight loss: Intentions, behaviors and outcomes. In I. Ajzen & M. Fishbein (Eds.), Understanding attitudes and predicting social behavior, pp. 101-112. Englewood Cliffs, NJ: Prentice-Hall.Google Scholar
  24. Shepherd, G. J. (1987). Individual differences in the relationship between attitudinal and normative determinants of behavioral intent. Communication Monographs, 54, 221–231.CrossRefGoogle Scholar

Copyright information

© Springer Science+Business Media New York 1994

Authors and Affiliations

  • Martin Fishbein
    • 1
  • Susan E. Middlestadt
    • 2
  • Penelope J. Hitchcock
    • 3
  1. 1.Department of PsychologyUniversity of IllinoisChampaignUSA
  2. 2.Social Development ProgramAcademy for Educational DevelopmentUSA
  3. 3.National Institute of Allergy and Infectious Diseases, National Institutes of HealthSexually Transmitted Diseases BranchBethesdaUSA

Personalised recommendations