Abstract
Archaeologists have always had to confront, either directly or indirectly, one issue concerning material culture: the nature, degree, and meaning of stylistic variation. Whereas many archaeologists have defined style in almost static terms as reflecting culture or ethnicity, others have considered style as a dynamic process in social organizational studies. Virtually all archaeological approaches assert that style involves the individual expression of some fashion, taste, concept, or meaning shared within a group. The group may be as small as a coresident family or as large as several culturally related societies. In emphasizing style as a cognitive process centered on the relationship between individual and group, such approaches typically employ some conceptualization of self or identity. Although a few archaeologists have explicitly used the concepts of self and identity in theories of style, most have based their approaches to style on an implicit understanding of these concepts.
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Voss, J.A., Young, R.L. (1995). Style and the Self. In: Carr, C., Neitzel, J.E. (eds) Style, Society, and Person. Interdisciplinary Contributions to Archaeology. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-1097-4_3
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