Abstract
We are coming to recognize that there is a marketplace of ideas just as there is a marketplace of goods. Examples abound of organizations striving to motivate the public to adopt a new idea or practice. For example, the National Safety Council wants people to wear their safety belts when driving, and the American Cancer Society wants people to stop smoking. The American Medical Association wants people to take an annual physical checkup, the New York Police Department wants people to lock their car doors, and the National Organization for Women wants men to view women as equals.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Asch, S. E. Effects of group pressure upon the modification and distortion of judgment. In D. Cartwright & A. Zander (Eds.), Group dynamics. New York: Harper & Row, 1953.
Bloom, P. N. Evaluating social marketing programs: Problems and prospects. In 1980 educators’ conference proceedings. Chicago: American Marketing Association, 1980.
Center for Disease Control. Adult use of tobacco 1975. Washington, D.C.: Bureau of Health Education, Center for Disease Control, U.S. Public Health Service, June 1976.
Douglas, D. F., Westley, B. H., & Chaffee, S. H. An information campaign that changed community attitudes. Journalism Quarterly, Autumn 1970, pp. 479-492.
Fox, K., & Kotier, P. Reducing cigarette smoking: An opportunity for social marketing. Journal of Health Care Marketing, January 1981, pp. 8-17.
Hyman, H. H., & Sheatsley, P. B. Some reasons why information campaigns fail. Public Opinion Quarterly, 1947, 11, 412–423.
Kotler, P., & Zaltman, G. Social Marketing: An approach to planned social change. Journal of Marketing, July 1971, pp. 3-12.
Laczniak, G. R., Lusch, R. F., & Murphy, P. E. Social marketing: Its ethical dimensions. Journal of Marketing, Spring 1979, pp. 29-36.
Lewin, K. Group decision and social change. In T. M. Newcomb & E. L. Hartley (Eds.), Readings in social psychology. New York: Holt, Rinehart & Winston, 1952.
Ray, M. L., Ward, S., & Lesser, G. Experimentation to improve pre-testing of drug abuse education and information campaigns: A summary. Cambridge, Mass.: Marketing Science Institute, 1973.
Schein, E. H. The Chinese indoctrination program for prisoners of war. Psychiatry, May 1956, pp. 149-172.
Sweden aims to forge a nonsmoking nation. New York Times, June 3, 1978.
Wrong publicity may push drug use: UN chief. Chicago Sun Times, May 8, 1972, p. 30.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1984 Springer Science+Business Media New York
About this chapter
Cite this chapter
Kotler, P. (1984). Social Marketing of Health Behavior. In: Frederiksen, L.W., Solomon, L.J., Brehony, K.A. (eds) Marketing Health Behavior. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0366-2_2
Download citation
DOI: https://doi.org/10.1007/978-1-4899-0366-2_2
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4899-0368-6
Online ISBN: 978-1-4899-0366-2
eBook Packages: Springer Book Archive