Abstract
The previous chapters explored the essential steps in validating, developing, and operationalizing an AI product. This chapter will delve into the crucial topic of the go-to-market (GTM) strategy for an AI startup. Similar to any other product, launching an AI product requires a well-defined strategy to make it a successful and sustainable business. We will discuss the significance of the GTM strategy for businesses and the unique challenges that AI startups face while devising their GTM strategy.
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© 2023 The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature
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Mahendra, A. (2023). Go-to-Market Strategy for an AI Startup. In: AI Startup Strategy. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-9502-1_9
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DOI: https://doi.org/10.1007/978-1-4842-9502-1_9
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-9501-4
Online ISBN: 978-1-4842-9502-1
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