Introduction to Enterprise Software Systems

Abstract

Organizations of different sizes spanning from small to medium to large multinational conglomerates use technology to expand their businesses and provide awesome customer experiences so that they can compete at the same level regardless of their size. A company operating from a remote city in South Asia can compete with a Silicon Valley–based Internet giant because of this neutral nature of the technology. The products and services that we consume in our day-to-day lives most probably have originated from different parts of the world. With the popularity of “Internet” and the advancements in the telecommunications industry, the world is becoming a one large marketplace for both consumers and producers. The global economy is primarily driven by consumer demand rather than the producer’s capabilities. The competition is so high that there are hundreds or even thousands of producers available for the same consumer product or service.