Abstract
I started my company in 1990, during the early days of another significant digital revolution, when the personal computer was being introduced to the workforce. My company helped people manage their fear of failing. Our customers were not software developers – they were not creators of code, but rather the end users, employees who had been confronted with a new set of technologies they had never asked for. Their biggest fear was how this change would affect their job, and this same fear now applies to a range of digital transition scenarios.
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Notes
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Prentice, S. (2022). The Fear of Change. In: The Future of Workplace Fear. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-8101-7_4
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DOI: https://doi.org/10.1007/978-1-4842-8101-7_4
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