Abstract
In general, every new change that individuals encounter will be experienced through the filter of “what do I stand to lose?” as opposed to “what do I stand to gain?” while every old thing that they have grown used to will serve as a frame of reference, often more preferable to the new status quo. So, no matter how great and innovative a transformation appears to be, it has monumental obstacles to overcome within the minds, hearts, and instincts of the humans for whom it is being designed.
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Notes
- 1.
Retrieved from www.zendesk.com/blog/digital-transformation/ Accessed December 2021.
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Interview held with Sandra Wenzel in August 2021. Used with permission.
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Interview with David Spark held January 2022. Used with permission.
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My favorite virtual meeting spaces currently are toucan.events and KosyOffice. This is not a paid endorsement. I just think they work well.
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Prentice, S. (2022). Digital Transformation Is Here. In: The Future of Workplace Fear. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-8101-7_2
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