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Forecasting: Planning for Future Scenarios

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Abstract

In this chapter, a statistical forecasting methodology is presented that utilizes past sales in order to predict future sales when the past trend tends to continue normally and there are no black swans, which could be natural disasters, extreme weather, and other events beyond the entrepreneur’s control.

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Okunev, R. (2022). Forecasting: Planning for Future Scenarios. In: Analytics for Retail. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-7830-7_11

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