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Digital Customer Experience Engineering

A discipline envisioned

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Abstract

As we understand the opportunities to optimize the feedback loop from the prior chapter, we now need a closer look into the techniques that are needed to shorten the feedback loop to quickly respond to customer friction elements in the digital experience.

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  • DOI: 10.1007/978-1-4842-7243-5_3
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Wiedenhoefer, L. (2021). Digital Customer Experience Engineering. In: Digital Customer Experience Engineering . Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-7243-5_3

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