Abstract
After you have completed your segmentation, you can start to develop personas. Personas are a way to personalize your targets (i.e., put a name and face) to help you and your teams think more personally about your users.
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Lewko, C., Parton, J. (2021). Developer Personas. In: Developer Relations. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-7164-3_13
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DOI: https://doi.org/10.1007/978-1-4842-7164-3_13
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