Smart Mobility: Disruptors

Abstract

Disruptors are significantly altering the way consumers, industries, and businesses operate and can lead to game-changing products and services able to serve low-end or unserved consumers and migrate to the mainstream market. According to The Innovator’s Dilemma (Christensen, 2013), disruptive innovation satisfies customer future needs and may provide lower performance in some key features but creates some unique features valued by the market. Expensive navigation systems and navigation features in Google/Apple Maps are examples of sustaining innovation and disruptive innovation, respectively. The former is more reliable and does not rely on network coverage but more expensive and does not provide real-time traffic updates compared to Google/Apple Maps. Mobility disruptors are usually not breakthrough innovations but significantly alter the way that mobility service providers operate, people move, and cargo is delivered. In this chapter, some disruptors in the area of smart mobility are highlighted.