Abstract
Why is your role needed? Why is the company investing in R&D? And why does the company exist in the first place? The answers to all of those should be tied to the results your products and services provide—the improvement for your customers. That improvement is what your customers hire your company to do for them. The bigger the improvement, the more impact that you have on them (and, as a result of that, on the business). That is our definition of success in our roles: I have impact, therefore I am. Placing impact as the foundation your organization is built on is essential.
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Ben-Yosef, A. (2021). Impact. In: The Tech Executive Operating System. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-6895-7_6
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DOI: https://doi.org/10.1007/978-1-4842-6895-7_6
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Publisher Name: Apress, Berkeley, CA
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