Abstract
The mobile web is a widely popular digital delivery platform as mobile phones are fast becoming the primary gateways for Internet users. The mobile web provides an optimal user experience on various browsers and mobile devices. Mobile web users expect fast-loading mobile web platforms, especially on mobile devices. Mobile web performance highly influences user traffic, bounce rates, site abandonment rates, average session time, conversion rates, page views, user satisfaction, user retention rates, and ad revenue rates. In a nutshell, a high-performing mobile web platform is crucial to the success of an organization’s digital strategy.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsAuthor information
Authors and Affiliations
Rights and permissions
Copyright information
© 2020 Shailesh Kumar Shivakumar
About this chapter
Cite this chapter
Shivakumar, S.K. (2020). Mobile Web Performance Optimization. In: Modern Web Performance Optimization. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-6528-4_4
Download citation
DOI: https://doi.org/10.1007/978-1-4842-6528-4_4
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-6527-7
Online ISBN: 978-1-4842-6528-4
eBook Packages: Business and ManagementApress Access BooksBusiness and Management (R0)