Focus and Expertise

Abstract

We have now already gone through a lot of information when we talk about innovation and the impact it might have on the organization. However, before we go into more detail on the innovation and idea generation process at the company, we should focus on what we are actually innovating. The change we want to implement into the firm can focus on every aspect of life, and as such we should be willing to look out of the box. When all elements are in place to create both an innovative and creative environment, we should focus on how the team should look like to promote and support the innovation process and problem solving requirements of the company. As there are several approaches to implement such a team, we are going to have a closer look at the different organizational models that are commonly in use. First however, we are going to shortly discuss what our innovation efforts could focus on and what the impact might be on the organization. Depending on the needs and wants of the company, a different set of professionals is needed to aid with their expertise and insights. In Figure 7-1 we refer to the innovation team, but this chapter will also explore the focus of innovation and what expertise we need to discover the right innovations.