Abstract
IoT makes conventional devices and machines smart by allowing them to transmit data over the Internet, enabling the system and other IoT-enabled things to connect with each other and serve a meaningful purpose. Similarly, IoT makes traditional businesses smart, too. Holistically, we are moving toward technology solutions that can improve the quality of our lives and retail shopping does comes under that umbrella. A growing expectation of retail customers requires stores to deliver the best in-store experience to draw them in. Customers don’t want to passively spend their money. In this chapter I discuss how retailers can offer information, personalization, socialization, and experiences to their customers using a more digital experience.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2020 Nirnay Bansal
About this chapter
Cite this chapter
Bansal, N. (2020). IoT Applications in Retail. In: Designing Internet of Things Solutions with Microsoft Azure . Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-6041-8_12
Download citation
DOI: https://doi.org/10.1007/978-1-4842-6041-8_12
Published:
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-6040-1
Online ISBN: 978-1-4842-6041-8
eBook Packages: Professional and Applied ComputingApress Access BooksProfessional and Applied Computing (R0)